Privet Bloom Eau de Parfum

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Our signature, cult-favorite scent - named one of the "Ten Best Fragrances of All Time" by W Magazine.

Privet Bloom was inspired by the natural elegance of the serene beaches of Eastern Long Island and the sophisticated lifestyle of the Hamptons community.

The privacy hedges that famously surround the properties of the Hamptons bloom only once a year during the last two weeks of June. Hampton Sun was able to capture that alluring fragrance offering an escape to the Hamptons all year round.

Privet Bloom reads as a supremely clean, captivating, and uplifting scent that can be worn day through night, season through season.

Top Notes: 

White Hyacinth, Lily of the Valley, Jasmine 

Middle Notes:

Sea Spray, Dune Grass

Base Notes: 

Orange Blossom, Privet Blossom, Blue Plum


Discover the full Privet Bloom Personal Fragrance Collection here

Discover the full Privet Bloom Home Collection here


  • 5
    S T U N N I N G

    Published by Quinn on 15th Jun 2022

    Really reminds me of the Hamptons. It's truly a stunning fragrance. I was going back and forth on purchasing this for so long and finally just did it. The reviews are true blue. What a stunning scent.

  • 5
    Privet Bloom

    Published by Kelly Anne on 10th Jun 2022

    Doesn't get any better than Privet Bloom! I have a full-blown love affair with the entire line. Everyone asks me what perfume I'm wearing!!

  • 5
    The scent is soft and subtle.

    Published by Brenda Sadler on 23rd May 2022

    It lasts for hours.

  • 5
    My signature

    Published by Charlotte B. on 2nd May 2022

    I've been purchasing this directly from Hampton Sun for 3 years. It's just great in every way. Lightning-fast 2-day shipping too.

  • 5

    Published by Penelope on 2nd May 2022

    This is the only fragrance I will wear in the spring and summer. I also use it as my day fragrance during the fall (it transcends the seasons in my opinion)

  • 5
    Perfect summer scent

    Published by Calliope M. on 2nd May 2022

    Fresh, uplifting, clean, timeless, classy

  • 5
    So special

    Published by Piper D. on 2nd May 2022

    This scent is very special to me. It brings me right back to the summers I spent in Montauk with my family as a child. It's difficult to find a fragrance that encapsulates a place or a moment in time, but Hampton Sun did a phenomenal job in doing so.

  • 5
    Brings me to Southampton

    Published by Perry G. on 20th Apr 2022

    I love Privet Bloom! Smelling it really brings my mind to Southampton.

  • 5
    So pretty

    Published by Calliope on 9th Apr 2022

    I've been eyeing this for a while and felt it was the right time to purchase with the weather warming up. I received last week. It's definitely one of the most beautiful fragrances I've ever smelled. It's clean, fresh, and perfect for spring and summer.

  • 5
    Absolutely beautiful

    Published by Nina Simon on 28th Mar 2022

    I am obsessed with this fragrance.

  • 5
    Stunningly elegant and fresh

    Published by Ilia on 22nd Mar 2022

    I took the plunge and purchased this last week. I've worn it every day since. It is cheery, clean, and so very beautiful.

  • 4
    Adore it, but...

    Published by Lorainne on 17th Mar 2022

    This fragrance soothes my soul. To me, it is perfect in every way. I just wish it lasted as long on me as it does on some of my girlfriends.. curse my skin chemistry! If you share the same problem as me, I've found a pretty decent solution: I buy the small size of the privet bloom lotion and layer a bit on after applying. It seems to hold the fragrance in more for me. Some things are just too good to forget about. I'm committed to making it work somehow....someway ..... :)

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