Privet Bloom Eau de Parfum

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Our signature, cult-favorite scent - named one of the "Ten Best Fragrances of All Time" by W Magazine.

Privet Bloom was inspired by the natural elegance of the serene beaches of Eastern Long Island and the sophisticated lifestyle of the Hamptons community.

The privacy hedges that famously surround the properties of the Hamptons bloom only once a year during the last two weeks of June. Hampton Sun was able to capture that alluring fragrance offering an escape to the Hamptons all year round.

Privet Bloom reads as a supremely clean, captivating, and uplifting scent that can be worn day through night, season through season.

Top Notes: 

White Hyacinth, Lily of the Valley, Jasmine 

Middle Notes:

Sea Spray, Dune Grass

Base Notes: 

Orange Blossom, Privet Blossom, Blue Plum


Discover the full Privet Bloom Personal Fragrance Collection here

Discover the full Privet Bloom Home Collection here


  • 5
    Brings me to Southampton

    Published by Perry G. on 20th Apr 2022

    I love Privet Bloom! Smelling it really brings my mind to Southampton.

  • 5
    So pretty

    Published by Calliope on 9th Apr 2022

    I've been eyeing this for a while and felt it was the right time to purchase with the weather warming up. I received last week. It's definitely one of the most beautiful fragrances I've ever smelled. It's clean, fresh, and perfect for spring and summer.

  • 5
    Absolutely beautiful

    Published by Nina Simon on 28th Mar 2022

    I am obsessed with this fragrance.

  • 5
    Stunningly elegant and fresh

    Published by Ilia on 22nd Mar 2022

    I took the plunge and purchased this last week. I've worn it every day since. It is cheery, clean, and so very beautiful.

  • 4
    Adore it, but...

    Published by Lorainne on 17th Mar 2022

    This fragrance soothes my soul. To me, it is perfect in every way. I just wish it lasted as long on me as it does on some of my girlfriends.. curse my skin chemistry! If you share the same problem as me, I've found a pretty decent solution: I buy the small size of the privet bloom lotion and layer a bit on after applying. It seems to hold the fragrance in more for me. Some things are just too good to forget about. I'm committed to making it work somehow....someway ..... :)

  • 5
    Thank you

    Published by Marian on 14th Mar 2022

    I adore the scent and have for many years. I keep it a secret when people ask me what I'm wearing. Sorry! Thanks as always for your prompt service and for your products which make me very happy. Every day.

  • 5
    So good

    Published by Lily S on 9th Mar 2022

    I'm obsessed

  • 5

    Published by Beatrix G on 8th Mar 2022

    Just so good!

  • 5
    Live for it!

    Published by Ellie Klein on 8th Mar 2022

    I live for this fragrance. I first bought it from Saks years ago. It's definitely something that lives close to my heart.

  • 4
    My heart

    Published by Lucie Westlake on 6th Mar 2022

    This scent blows a lot of others out of the water for me, don't get me wrong. I just wish it lasted a bit longer on me. One of my girlfriends wears this and it lasts all day - I guess it depends on your skin chemistry. Really lovely tho!

  • 5

    Published by Francesca P on 6th Mar 2022

    My boyfriend loves this on me. I can't stand anything too stuffy and this is definitely not that. It's beautifully balanced. Thank you!

  • 5
    Oh I Love!!!

    Published by Christa P on 4th Mar 2022

    Privet Bloom... makes my heart happy! Hubbie loves it on me.

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