Privet Bloom Eau de Parfum

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Our signature, cult-favorite scent - named one of the "Ten Best Fragrances of All Time" by W Magazine.

Privet Bloom is inspired by the natural elegance of the serene beaches of Eastern Long Island and the sophisticated lifestyle of the Hamptons community.

The privacy hedges that famously surround the properties of the Hamptons bloom only once a year during the last two weeks of June. Hampton Sun was able to capture that alluring fragrance offering an escape to the Hamptons all year round.

Privet Bloom reads as a supremely clean, captivating, and uplifting scent that can be worn day through night, season through season.

Top Notes: 

White Hyacinth, Lily of the Valley, Jasmine 

Middle Notes:

Sea Spray, Dune Grass

Base Notes: 

Orange Blossom, Privet Blossom, Blue Plum


Discover the full Privet Bloom Personal Fragrance Collection here

Discover the full Privet Bloom Home Collection here


  • 4

    Published by Sarah MacDonell on 4th Mar 2022

    I am very satisfied with this purchase. The scent is perfect and does not smell like a classic stuffy floral. The only thing I don't love is that it loses its power at the end of the day. Still lasts longer than most, though.

  • 5
    Feel naked without it

    Published by Lena M on 3rd Mar 2022

    This has become a literal staple in my life. Seeing the beautiful bottle on my dresser makes me happy :)

  • 5
    Beautiful, Clean, Unique

    Published by Olivia P on 3rd Mar 2022

    I really love Privet Bloom. My signature scent for years was Living Grace by Philosophy. Privet was a comfortable switch for me because it has that same clean and pure smell - this just lasts longer on me than Living Grace. I love the Privet body wash too.

  • 5

    Published by Ruth W on 3rd Mar 2022

    I first purchased this at Neiman Marcus 3 or 4 years ago. I received my newest bottle a few days ago and realized this is probably the hundredth bottle I've gone through. The most timeless, elegant, clean scent.

  • 5
    Every day

    Published by Polly R on 3rd Mar 2022

    This scent I can't put into words. So CLEAN! IMO, Privet Bloom transcends the seasons. It is NOT a floral. It is just clean and fresh, and I like smelling clean all the time - during the day and going out at night.

  • 5
    Best. Ever.

    Published by Sophie on 2nd Mar 2022

    I got this as a gift for Christmas. I don't think one day has gone by that I haven't worn it. My boyfriend also started telling me how good I smell. Such a clean, beautiful fragrance.

  • 5

    Published by Kamille on 2nd Mar 2022

    I lie every time someone asks me what perfume I'm wearing!!! Too good!

  • 5
    Smells so good.

    Published by Danielle DiPerio on 28th Feb 2022

    so clean

  • 5
    4 years and counting

    Published by Sara Lino on 28th Feb 2022

    This has been my daily perfume for 4 years now. Years full of compliments

  • 5
    Greatest of all time

    Published by Preston on 26th Feb 2022

    No words. The most amazing fragrance I will ever put on my body.

  • 5
    If God created a perfume

    Published by Siobhan on 13th Feb 2022

    Live for it.

  • 5
    Will never stop purchasing

    Published by Leah Kutshaw on 12th Feb 2022

    I first spotted this on Neiman Marcus during the March before the pandemic hit. One woman's review stated that she purchases this fragrance in bulk in case it ever sells out. I was looking for a new and uplifting scent anyways, so I purchased it. It is the best by miles and miles and miles. I personally do not like floral scents and expected this to be more floral-ey, but to my delight, it is not. It's clean, refreshing, and uplifting. I much prefer buying it directly from the Hampton Sun website because they ship out lightning fast. The majority of the times, I get a notification that it's shipped out the same day. Nothing's better than a smaller, more customer-focused business. You can't help but feel the love!

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